The Atlanta Dream and Atlanta United announced on March 12 a new retail collaboration called “United We Dream,” marking the first partnership of its kind between a Major League Soccer team and a Women’s National Basketball Association franchise. The limited-edition apparel line, launched in celebration of Women’s History Month, features three exclusive pieces designed to highlight unity, empowerment, and community impact.
This collaboration is significant as it brings together two major sports organizations in Atlanta to promote women’s sports and foster community engagement. The initiative aims to blend the identities of both clubs while supporting diversity, equity, and inclusion.
The “United We Dream” collection includes a premium fleece hoodie, a lightweight mesh short-sleeve top inspired by performance culture, and a classic graphic tee. Each item incorporates co-branded elements that reflect the shared values of both teams. The apparel was produced in partnership with Round21, ensuring that the designs represent the intersection of sport, art, and culture.
“Atlanta is a city that shows up for women’s sports and shows out for its teams,” said Atlanta Dream President and Chief Operating Officer Morgan Shaw Parker. “This collaboration with Atlanta United and Round21 is about more than apparel — it’s about visibility, alignment and continuing to push the game forward together. ‘United We Dream’ represents what’s possible when organizations come together with shared values and a shared commitment to equity.”
Skate Noftsinger, Senior Vice President and Chief Business Officer at Atlanta United, said: “We’re proud to partner with the Atlanta Dream and Round 21 to create this first-of-its-kind crossover collection. While Women’s History Month is an important moment to celebrate the impact of women, our commitment to creating opportunity and visibility extends far beyond a single month. United We Dream represents that year-round commitment — and we invite Atlantans and sports fans everywhere to join us in it.”
The collection will be available starting Thursday at Atlanta United Team Stores located in Atlantic Station and Mercedes-Benz Stadium as well as online at MLSStore.com and ATLDreamShop.com.
The Atlanta Dream maintains its role as a key team in the WNBA according to the official website. The organization also supports education through initiatives such as backpack drives providing school materials for students according to the official website. Ownership partners include Larry Gottesdiener, Suzanne Abair, and Renee Montgomery according to the official website. The team focuses on empowering girls through basketball education programs, leadership development opportunities, and other community initiatives according to the official website. Serving the Southeast region according to the official website, the Dream continues its mission alongside these new collaborative efforts.
